Building on the award-winning formula of our original It’s a 10 Miracle Shampoo – our new It’s a 10 Miracle Shampoo with Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. Free of sulfates, sodium chloride and parabens, this shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use.
Just once a day is all it takes to infuse your hair with the power of It’s a 10 Miracle Shampoo with Keratin’s key ingredients:
Keratin Amino Acids and Hydrolyzed Keratin:
restores lost moisture and strength to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place.
a highly effective strengthener
Chinese Tea Leaf Extract:
enhances overall hair health with antioxidants and nutrients
Sunflower Seed Extract:
natural sunscreen that guards against dryness and color fading or brassiness
Complex natural oil and moisturizing agent that penetrates hair shaft
Plant-based shaper and fragrance
A lemony scented oil that strengthens hair against environmental hazards like fungus and dirt build up
Work a quarter sized amount through hair section by section, beginning with scalp and working more gently and slowly near ends. Use flat hands to avoid excessive tangles. Rinse gently and thoroughly with warm water. Follow with any It’s a 10 Miracle Conditioner or Leave-In Treatment.