THE POWER OF APPLE CIDER VINEGAR
AG’s holistic hero ingredient is famously known for its numerous healing properties. The acidity of apple cider vinegar (ACV) naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer. In addition, hair feels more manageable, shinier, less frizzy and overall healthier looking. Being slightly astringent, ACV helps cleanse the scalp and reduce oiliness.
We’ve paired apple cider vinegar with nutritious, plant-based ingredients like coconut oil, mango seed butter, shea butter and hydrolyzed quinoa. Even the fragrance in each product is natural, formulated with cold-pressed essential oils that provide more than a wonderful smell. Rosemary, lavender, lemongrass, sage, lemon, lime, geranium and vanilla enhance the entire shower and hair prep experience. The benefits of aromatherapy create a good mood and a good hair day.